Reserve a table
for growth.
I'm Aarabi Munusamy Anbalagan, a B2B Marketing and Growth Specialist. I build the systems behind growth, connect every touchpoint to pipeline, and have marketed across Singapore and Australian markets. This page is set out the way a restaurant runs: a bill, a floor plan, a menu, a kitchen pass and a booking that matters.
Make a reservation
A playful way to navigate this page. Nothing you choose is sent or stored.
Every career
runs up a bill.
One of OpenTable's most talked-about recent campaigns told a human story in restaurant language. So here is my career, itemised the same way. Every line comes from a role I have held.
Some bills are worth picking up.
Six markets.
Always open somewhere.
International growth means working with markets in other time zones. I have run international marketing across Singapore, Melbourne and Sydney. These are the markets I have worked with, at their real local time right now, with OpenTable's home city standing in for the US.
Search my experience
like a restaurant.
Filter by what matters to you, then open a venue to see what I served there and what transfers to OpenTable.
No venues match. Try another search.
Every table
is a different buyer.
A restaurant has several decision-makers in the room. Tap a table to read the guest notes: what they care about, what keeps them up at night, and the message that would earn their booking.
Illustrative personas based on typical hospitality buying roles, to be validated with OpenTable's sales teams.
The demand engine.
How I'd fill OpenTable's pipeline.
Knowing the buyer is only half of it. This is how I'd create demand among restaurant decision-makers, step by step, as one repeatable system that feeds itself. Tap a step, or run the service.
One engine. Six segments. Different routes in.
Pick a segment to see the message, the offer, and the paid, organic, partner and outbound routes I'd use to reach them.
Illustrative plans, to be shaped with each market's sales team and OpenTable's own data.
From buyer persona
to target account.
For the biggest opportunities, such as multi-venue groups, I'd run account-based marketing: marketing and sales working one named list together, with personalised content for each account.
How I'd prioritise accounts
Change the weights and watch the VIP book re-rank. Weights are agreed with sales.
Accounts are fictional examples to show the method. No real company data is used.
What should we say
to restaurants, and why should they care?
Content starts with a real problem, not a format. Every piece follows the same chain: audience, problem, insight, content, then one clear next step.
Today's Specials
Example titles, written for illustration.
From enquiry
to seated with sales.
Every lead is an order. Tag the guest the way a host would, then fire the order and watch the docket get scored and routed: seated with sales now, or waitlisted for nurture until they are ready.
Guest profile
Illustrative scoring. Real weights are agreed with sales and tested against closed deals.
Form or enquiry received
Source, market and persona captured
Fit and behaviour scored
Seat now or waitlist
Who gets credit
for the booking?
Five touches sat at this table before a restaurant group asked for a demo. How you split the bill decides where next quarter's budget goes. Try each way.
Illustrative journey and weights. The right model is agreed with sales and leadership, then applied consistently.
The first booking
is not the last course.
B2B marketing does not stop when sales closes. Every restaurant partner moves around the table, and marketing has a seat at each stage. Tap a chair.
How do I know
marketing is working?
I start with the business outcome and work backwards. Channel metrics sit at the bottom: useful for diagnosis, never the headline. Tap a layer.
"I start with the business outcome, then work backwards through the funnel. I want to understand which channels and campaigns are contributing to qualified pipeline and, ultimately, revenue. The exact attribution model matters less to me than an agreed measurement framework that marketing and sales both trust."
Channel and campaign health. What to fix, pause or scale.
Pipeline by segment, market and channel, reviewed with sales.
Business outcomes, budget shifts and the next roadmap.